Puma King had a mayor influence during years 1968-1990. It all started in 1966 World Cup when the player of the tournament Eusebio wore the Puma King, the trademark of Puma formstripes are still today the same as back in 1966. Some big names wore Puma King during the years, Pele in 1970, Cruyff in 1974 and Diego Maradona from 1978-1990.
In 1994 World Cup Puma started to struggle when Nike and Adidas launched their new boots.
Puma King 1970.
(Soccerbible- Puma King Pele, Football Boots Vault, 06 April 2011).